Even in the digital age, the business card keeps a very important impact on your customers, partners and prospects. It is therefore vital to know how to view and print your business card in the best conditions. And what better than a communication agency to guide you? Here are some vital tips that will help you create a professional and impactful business card.
How to design your card?
As with any professional document design, creating a business card takes careful research . If you just stick your company logo on and line up your contact details, you’ve got it all wrong.
Indeed, even your business card must meet the graphic charter of your company. The goal is that this simple card can remind your customers and prospects of the visual universe of your company.
In addition, a good business card should be original and mark the spirit. This is still the best way to prevent your correspondent from throwing your card in the trash as soon as your back is turned!
For all these reasons, the ideal is to entrust the design of your business card to a professional graphic designer. If you are working in-house, be sure to involve a qualified graphic designer in the creation of this corporate document.
Some tips for a successful business card!
Are you about to start designing business cards for your company? In that case, here are some tips that will help you avoid mistakes and get you quality business card templates:
1) Respect the format
By convention, a business card can be slipped into any card holder or wallet. Therefore, if there is one criterion on which you cannot afford to be original, it is in the format!
The standard size of any business card will be 8.5 centimeters by 5.4 centimeters. In a pinch, you can do something original by working on the vertical side of the card, not the horizontal one, but never change the format for a business card.
2) Write down the useful information
If a business card must be aesthetic, it is good not to forget its primary role! The role of a business card is to transmit the details of a contact.
When designing your business card template, take the time to clearly define the contact details that seem important to you : name, first name, position within the company, company logo, postal address, slogan, website, email address, etc.
The important thing will be to be efficient, but concise. A business card should contain useful contact information, without being overloaded.
3) Take care of the visual
Of course, the design of your business card shouldn’t be overlooked. If it is important to go through a graphic designer for the design of a business card, it is so that the latter exudes a serious and professional side.
Remember, your business card may be a prospect’s first contact with your business . If the visual of the latter is amateurish and sloppy, there is little chance that he will want to discover your website or pick up his phone to talk about business!
A good business card:
- Will have a visual adapted to your sector of activity
- Will have an original visual
- Respect the graphic charter of your company
- Will exude a professional image
Avoid generic business cards designed on the internet at all costs . The idea is that your customers and prospects will remember you by finding your business card in their wallet. If they can’t even identify what your business is doing, it’s off to a bad start!
4) mark the spirit
A final piece of advice, already mentioned in part in this article: be original and mark the spirit . The idea is that your business card can stand out … and in a good way!
Imagine a prospect walking out of a trade show or trade show with twenty business cards in their pocket. Those that will catch his eye directly will be much more likely to mark him. This can involve an impactful visual, a shocking slogan, a harmonious layout, etc.
Who says original does not necessarily say overloaded or eccentric . Sometimes a minimalist business card will mark the mind much more than any other visual.
The importance of printing a business card
Do you already have a convincing and high-quality business card visual? In this case, there is one mistake that should not be made: use poor quality paper. It is essential to take care of the printing quality of a business card . Your card shouldn’t get crumpled the first time you handle it or the ink should bleed.
What does the print quality of a business card depend on?
You should know that the quality of a business card will depend on several things:
- The quality of the paper used
- Print quality
- The quality of the cut
To ensure these three elements, it is best to go through a professional printing service . The latter will indeed offer rapid printing and if necessary in large quantities.
Not to mention that a professional printer can offer unique finishes , such as varnish or matt or glossy lamination. It will be a new way to differentiate your business card from those of competitors.
Why shouldn’t you print your business cards yourself?
It would be a shame to try to save money by printing business cards yourself. This would not only be time consuming and of low quality, but the savings you would make will be very slim !
You should know that printing business cards is still very affordable, especially if you need large quantities. Want to find out? Fill out our printing quote form and you will quickly realize that business card printing is cheaper than you think!
Looking for professional graphic designers?
To conclude, note that our communication agency will be happy to take care of your printing and graphic design needs. Thanks to our team of graphic designers and our professional printing resources, we will be able to deliver all your business documents to you.
If you want to be assured of having serious, convincing communication materials that are 100% adapted to your sector of activity, do not hesitate to contact us!