The logo has today become an essential element of corporate communication. It is used both to offer an image and a personality to the company, but also to allow customers and prospects to identify it, then to recognize it. A true corporate pennant, the logo also conveys the corporate culture. Considering its interest and impact, we understand that creating a logo requires careful thought. Today, Stripeland ‘will walk you through how to create a logo step by step, detailing the essential steps to creating a business logo.
The different stages of a logo creation
If you are considering creating a business logo, whether going through a vendor or working the logo yourself if you have strong graphic skills, you will need a real organization. Indeed, contrary to popular belief, creating a logo is not about scribbling sketches on a corner of the table, but requires real preparation.
Here are the different logo creation steps that will allow you to ensure you get a quality logo:
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Establishment of the specificationsAny graphic creation requires the creation of specifications. It is not necessary to have graphic skills to establish your specifications. Indeed, the latter must above all allow to get an image of your company. It will mention in particular your sector of activity, your values, your graphic charter, your competitors, etc. The specifications must make it possible to clearly identify your needs for the creation of a custom logo, which meets your expectations and those of your customers. |
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Competitive studyWhatever your sector of activity, it is advisable to study the logos of your competitors before starting the graphic design. It is of course not a question of plagiarizing the logos of your competitors, but of identifying the points of resemblance between their logos. Certain sectors thus implicitly respond to established codes, which allow their logos to be easily identified by customers. |
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Graphic designYour needs clearly defined in the specifications and the study of competing logos conducted, you should be able to imagine the logo you need. So it’s time to move on to graphic design. Better to do this through a qualified graphic designer, who has seriously studied your specifications. It is no coincidence that Stripeland ‘imposes on its customers an exchange with the graphic designer and the drafting of scrupulous specifications, because this is necessary for the graphic design to be as relevant as possible. |
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AlterationsYou may be lucky enough to be satisfied with an initial logo proposal, but you may need to have the designer touched up. They are often essential because they allow you to receive the logo of your dreams. Better to spend time on tweaking the logo concept that is offered to you rather than accepting a logo that is not 100% satisfactory to you. Our logo creation offer systematically offers you unlimited modifications. |
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Validation of the final logoFinally, you can validate the logo proposal that most satisfies you with your service provider. A professional graphic designer should send you your logo in different formats, and in high quality, so that you can use your logo as you see fit. |
Know that any qualified logo creation service provider will necessarily suggest you go through these different steps. Indeed, a service provider who sends you a logo without even discussing with you is likely to offer you a “boat” logo, and therefore inefficient.
Note that graphic design, in addition to great know-how, requires real experience. Creating a logo will not only require graphic knowledge but also a good idea of the business world. This is why the graphic designers of Stripeland ‘show real experience in graphic design for companies.
The essential qualities of the company logo
If you apply the different steps of creating a logo, you should be able to create a compelling and effective business logo. However, never lose sight of the essential qualities of the logo. If your logo meets all of these requirements, there is a good chance it will hit the mark!
The ideal logo is necessarily:
Readable
The company logo should be understandable by everyone. It is ideal if your business name is clearly legible, especially if it says a lot about the nature of your business. Readability requires a judicious choice of colors, clean shapes and controlled contrasts between the font and the background. Always prefer a simple style, which will have less difficulty to remain engraved in the spirits.
Unique
It is important that your company logo is 100% unique, and not reminiscent of a competitor or famous brand. This is why Stripeland ‘offers a bespoke logo creation service and only offers unique logos.
Explicit
If the logo manages to make your activity guess, it will be all the more useful! You are free to use a symbol or design that makes your business understood or reflects your corporate culture. However, avoid symbols that lack clarity or could be misinterpreted.
Subtle
However, there are points that your company logo can be subtle. Know how to use colors that represent your values, and therefore implicitly evoke your activity to those who discover it. A green company will choose shades of green, while a tech company will go for blue or gray.
Final
The logo you choose should be a safe bet. Indeed, when you opt for a logo, it is better to avoid having to change it in the years to come. Changing your logo is a very meaningful procedure, which risks losing your notoriety. So be sure you are satisfied with your logo before applying it to your corporate documents!
Available in size and colors
Finally, last tip, the perfect logo should be suitable for all the uses you may have. When you like a logo, consider changing its size or displaying it in black and white, so as to verify that it is readable in all circumstances, and can therefore be applied in all situations.